Academy just dropped a motherlode of deals on Columbia’s PFG apparel

Fishing season is ramping up across the South, and Academy Sports is quietly offering some major markdowns on Columbia’s wildly popular PFG collection right now. The Columbia PFG line (short for Performance Fishing Gear) has become one of the most recognizable outdoor apparel collections in the country because it blends technical sun protection, lightweight cooling fabrics and casual everyday styling that works just as well at the beach, lake or backyard cookout as it does on the water. Many of these pieces use Columbia’s Omni-Wick moisture management technology and Omni-Shade UPF sun protection, which is a major reason the collection has become especially popular in hot-weather states like Alabama, Louisiana and Florida.