Aston Martin Extends Memento Exclusives Deal

Aston Martin Aramco Formula One Team has extended its longstanding relationship with Memento Exclusives, reinforcing a partnership centered on premium motorsport memorabilia, elite fan activations and immersive Formula One experiences.

The new multi-year agreement keeps Memento Exclusives in place as a key provider of simulator and show car products, while also expanding the team’s officially licensed offerings through the F1 Authentics retail and auction platform. The renewed deal is designed to bring fans and partners closer to the Aston Martin Aramco Formula One Team brand through products available at multiple price points.

Expanded Simulator Lineup for 2026

Among the standout offerings is the 2026 Official Team Motion Simulator, which continues to be one of the most sought-after products in the lineup. Designed and built at Memento Exclusives’ facility, located just 15 minutes from the AMR Technology Campus, the simulator delivers a fully immersive championship-style experience.

Built using the team’s CAD drawings, the simulator is crafted to mirror the design and construction of the actual race car as closely as possible. For 2026, the range is expanding with new additions, including the X range, aimed at fans who want a more direct driver-focused experience, as well as a static wheelchair-accessible version. The additions reflect a broader effort to make professional-level realism and performance available to more fans.

Each simulator is made to order and finished in Aston Martin’s signature British racing green, giving buyers a chance to experience the thrill of stepping into the role of an F1 driver, much like Fernando Alonso or Lance Stroll.

Replica Cars and New Pit Stop Experience

Memento Exclusives will also continue as the supplier of the Official 2026 AMR26 Replica Car. Intended for stage reveals, partner events and VIP hospitality settings, the limited-edition replica cars are positioned as premium display pieces that highlight craftsmanship, authenticity and technical precision.

New to the officially licensed 2026 collection is a Pit-Stop System, which features the front half of a show car and allows participants to compete in an experience modeled after the work of a race crew member. The addition broadens the product lineup beyond display and driving simulation, giving fans another interactive way to engage with the sport.

Executives Highlight Growth of the Partnership

“The Aston Martin Aramco Formula One Team continues to be one of our most valued licensees,” Gough said. “We are excited to have extended our relationship and to be able to continue to offer fans and partners new ways to engage with the iconic team.”

Barry Gough, Founder and CEO, Memento Exclusives

Barry Gough, Founder and CEO of Memento Exclusives, underscored the importance of the relationship in the company’s licensing portfolio.

“The Aston Martin Aramco Formula One Team continues to be one of our most valued licensees,” Gough said. “We are excited to have extended our relationship and to be able to continue to offer fans and partners new ways to engage with the iconic team. From our expanded Simulator Range to limited-edition Replica Show Cars and the brand-new Pit Stop Systems launching in 2026, all available in AMR26 livery, there is more opportunity than ever for Aston Martin Aramco fans to Own The Moment.”

Matt Chapman, Head of Licensing and Merchandise for Aston Martin Aramco Formula One Team, said the extension supports the team’s ongoing efforts to grow its fan offerings through innovation and quality.

“We are pleased to extend our longstanding relationship with Memento Exclusives through this new multi-year agreement,” Chapman said. “Building on our existing product ranges, we are excited to further expand our offering with the introduction of new products later this year, continuing our commitment to delivering high-quality, innovative experiences for fans.”

Bringing Fans Closer to the Team

The renewed agreement reflects the continuing demand for high-end licensed Formula One collectibles and interactive experiences. With an expanded simulator lineup, limited-edition replica cars and the addition of a new pit-stop product, Aston Martin Aramco Formula One Team and Memento Exclusives are positioning themselves to deepen fan engagement in 2026 and beyond.

Fans interested in exploring the latest official Aston Martin Aramco Formula One Team products can do so through F1 Authentics.

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