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UMusic Shop NY is set to transform into a music fan destination the week of April 20th, hosting exclusive events and offering rare merchandise tied to major artists, creating space for deeper artist-fan connection. The week is anchored by a two-day immersive experience for Florence + The Machine and includes special in-store exclusives for ZAYN and Demi Lovato.Step into the Whimsical World of Florence + The Machine
Timed to coincide with their Madison Square Garden shows, UMusic Shop NY will host the only Florence + The Machine pop-up happening during the Everybody Scream tour.
The immersive fan experience runs on April 21–22 from 10 AM – 9 PM ET. Every detail is designed for discovery and delight, transforming the store with a stunning floral installation perfect for photo moments and a reimagined vinyl wall.
Exclusive Merchandise and Activations:
- Apparel & Accessories: Exclusive tees, crewnecks, and a hat featuring designs drawn from the Everybody Scream album artwork will be available in-store only during the activation, ranging from $45 to $90.
- Custom Chokers: Guests can design a personalized necklace at a custom choker station.
- Gift with Purchase: An exclusive Florence + The Machine sticker sheet will be gifted with each purchase.
Ecomm Favorites Available In-Store:
ZAYN’s KONNAKOL Album Release Celebration
The excitement kicks off on Monday, April 20, celebrating the release of ZAYN’s fifth studio album, KONNAKOL. The shop will offer a Limited Edition Color Vinyl and CD with signed inserts and an exclusive poster, available for purchase only in-person during the activation.
Demi Lovato, It’s Not That Deep Exclusives
To celebrate Demi Lovato’s Madison Square Garden date on her It’s Not That Deep tour, the shop will offer special exclusives on Friday, April 24. The offerings include an exclusive Balloon Tee along with It’s Not That Deep and “Fast” Vinyls and CDs.
UMusic Shop NY Location & Hours
UMusic Shop NY is located at 2 Penn Plaza, New York, NY 10121, inside Penn 2 near 33rd Street and 7th Avenue. The shop is open daily from 10 AM to 8 PM.
The post Florence + The Machine, ZAYN, & Demi Lovato Pop-Ups in NYC appeared first on The Hype Magazine.
