From Hollywood to Health Tech: Roodmy Poulard’s ScanVeer

Created by Haitian filmmaker and cinematographer Roodmy Poulard, the ScanVeer product scanner app helps consumers better understand everyday products. Users can scan food, cosmetics, personal-care items, and dietary supplements. The app then provides a score from zero to 100, explains available ingredient information, and identifies better-rated alternatives.

For Poulard, ScanVeer represents more than a move into technology. It is the next chapter in a creative journey shaped by observation, discipline, and the belief that important details should never be overlooked.

A Creative Journey Rooted in Haiti

In 2021, THE HYPE MAGAZINE introduced Roodmy Poulard as a Haitian director building his place in Hollywood. At the time, his story centered on his transition from dance and choreography into directing and cinematography.

Born in Port-au-Prince, Haiti, Poulard first discovered visual expression through movement. However, his interests eventually carried him from performing in front of the camera to creating the images audiences saw through it.

Music videos became his entry into filmmaking. Later, an opportunity to help film a documentary involving former Haitian Prime Minister Laurent Lamothe expanded his understanding of visual storytelling. Additional documentary work followed, including a project filmed in South Africa.

After moving to the United States, Poulard continued developing his craft in New York. Acclaimed photographer and director Marc Baptiste became an important mentor during that period. Their work included a project with Quincy Brown, who encouraged Poulard to explore new opportunities in Los Angeles.

That encouragement helped open another chapter.

Building a Career in Los Angeles

What began as a short trip to California became a defining move for Poulard.

In Los Angeles, he expanded his work across film, television, music, fashion, beauty, and branded content. His growing portfolio included projects connected to BET, Netflix, Pandora, REVOLT, and HBO.

Poulard eventually founded Poulard Films LLC. The company gave him a foundation for independent projects and creative collaborations. His work now spans feature films, documentaries, music videos, commercials, beauty campaigns, and vertical micro-drama productions.

Throughout that evolution, Poulard’s Haitian identity remained central to his visual language. His connection to Haiti influenced his approach to color, composition, emotion, and storytelling.

Today, he is applying those creative instincts to a new medium.

The Personal Question Behind ScanVeer

The idea for ScanVeer did not begin in a conference room. Instead, it grew from Poulard’s personal commitment to fitness, nutrition, and understanding what he consumed.

Having grown up eating meals prepared from scratch, he became increasingly aware of the complex labels found on many packaged products in American stores.

“I grew up eating food my family made from scratch,” Poulard said. “Then I’d walk into a store here and pick up something simple, like bread, juice, or seasoning, and the label would have thirty ingredients on it.”

Reading those labels often created more questions than answers. Many ingredient lists were long and difficult to interpret. Meanwhile, the language placed across the front of a package did not always provide enough useful information.

“I always want to know exactly what I’m putting in my body,” Poulard continued. “I couldn’t find an app that gave me a straight answer fast, so I built one.”

That frustration became the foundation for the ScanVeer product scanner app.

How the ScanVeer Product Scanner App Works

ScanVeer was built for the moment when a shopper is deciding whether a product belongs in the cart.

Users can point their phone at a barcode or search for an item by name. ScanVeer then returns a score from zero to 100. Products are placed into categories that include Excellent, Good, Poor, and Bad.

The app also presents available product information in plain language. Depending on the item, ScanVeer may highlight added sugar, salt, saturated fat, calories, artificial ingredients, additives, and other factors used within its scoring process.

Its purpose is not to make decisions for consumers. Instead, ScanVeer gives shoppers more context before they decide what to purchase.

That information can be valuable in a marketplace filled with wellness claims. Words such as “natural,” “clean,” and “better for you” can influence a purchase before someone examines the actual label.

ScanVeer encourages shoppers to look beyond the front of the package.

Going Beyond the Grocery Shelf

Food is only one part of the platform.

The ScanVeer product scanner app also covers cosmetics, skincare, personal-care products, and dietary supplements. These categories often contain ingredient lists that are just as difficult to understand.

For supplements, the app is designed to identify items such as fillers, artificial sweeteners, and flagged stimulants. Cosmetic and personal-care results focus on ingredients found in products that consumers apply to their bodies.

Users can also review available information related to vegan, gluten-free, palm-oil-free, and other product preferences.

In addition, ScanVeer can suggest better-rated alternatives within the same category. Therefore, a low score does not have to end with a warning. The app can help users explore another option that may better fit their preferences.

According to ScanVeer, its ratings are calculated using information from open public product databases. The company also states that brands cannot pay for higher scores or preferred rankings.

ScanVeer’s ratings are informational. They should not replace guidance from a physician, registered dietitian, or another qualified professional.

A Filmmaker’s Eye for What Others Miss

Cinematography and consumer technology may appear to exist in different worlds. For Poulard, however, both require close observation.

A cinematographer must examine the entire frame. Light, color, movement, composition, and background details all influence what an audience sees. Each element can also shape how viewers understand the story.

“Filmmaking taught me that nobody notices the work until it’s missing,” Poulard said. “Same thing with food. You don’t think about ingredients until you realize you’ve never actually read one.”

ScanVeer applies that perspective to consumer products. The barcode becomes the entry point. The label provides the underlying information. Finally, the app becomes a lens that helps shoppers take a closer look.

Poulard is still helping people see what might otherwise be missed. He has simply introduced a new medium.

From Creative Professional to Technology Founder

When THE HYPE MAGAZINE first profiled Poulard, his story focused on a filmmaker building his place in Hollywood while remaining connected to Haiti.

His message was rooted in hope, perseverance, and possibility. He believed a person’s place of origin should never determine the size of that person’s future.

ScanVeer extends that story.

Poulard is no longer working only within the frame created by a camera. He is now building platforms and addressing everyday problems through technology.

His growth also reflects a wider shift among today’s creatives. Filmmakers, musicians, designers, and storytellers are expanding beyond traditional titles. They are using their experiences to create companies, products, and platforms that serve their communities.

For Poulard, innovation began with a direct question: What is actually inside this product?

That question became an idea. The idea became an app. Now, ScanVeer is placing more product information into the hands of consumers when they need it most.

Better choices can begin long before checkout. Sometimes, they begin by taking a closer look at what is already in your hand.

Scan. Score. Choose better.

Frequently Asked Questions About ScanVeer

What is the ScanVeer product scanner app?

ScanVeer is a mobile app that helps consumers review product scores and ingredient information. It covers food, cosmetics, personal-care products, and dietary supplements.

Who created ScanVeer?

ScanVeer was created by Haitian-born filmmaker, cinematographer, and Poulard Films founder Roodmy Poulard.

How does ScanVeer score products?

After a user scans a barcode or searches for an item, ScanVeer provides a score from zero to 100. According to the company, its ratings use information from open public product databases. Brands cannot pay to receive higher scores.

Does ScanVeer recommend alternative products?

Yes. ScanVeer can identify better-rated alternatives within the same product category. Some expanded recommendations and ingredient details may require a premium subscription.

Is ScanVeer free?

The app’s core barcode-scanning experience is free. An optional premium plan provides additional features, including expanded ingredient details, alternative recommendations, scan history, favorites, and an ad-free experience.

Is ScanVeer providing medical advice?

No. ScanVeer’s scores and ingredient information are provided for informational purposes. Consumers should consult a qualified professional when making decisions involving medical conditions, allergies, dietary restrictions, or individual health needs.

Where can consumers download ScanVeer?

ScanVeer is available through the Apple App Store and Google Play. Additional information is available at ScanVeer.com.

Follow Roodmy Poulard on Instagram at @roodmypoulard.

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