Primary Wave strikes partnership with Pete Townshend for future creative endeavors including exploitation of his name, image, and likeness rights

Primary Wave Music has entered into a new partnership with Pete Townshend, the co-founder and principal songwriter of legendary British rock band The Who. According to a press release issued on Thursday (May 14), the deal will see Primary Wave partner with Townshend “on the exploitation of his name, image, and likeness and the development … Continued

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